To help create an awareness of the importance of breastfeeding for the both the infant and mother, International and national campaigns were created. Both events occur during the month of August. The first one, World Breastfeeding Week (WBW)
, began in 1992 and it is an annual celebration that commemorates the Innocenti Declaration made by WHO and UNICEF in August l990 to protect and support breastfeeding. It is observed from the 1st through the 7th of August in over 170 countries and its sole purpose is to encourage breastfeeding and improve the health of babies and mothers.
Each year it is marked by a different theme that highlights a unique aspect of breastfeeding. This year’s theme is Breastfeeding Support: Close to Mothers which focuses on the import role peer support is for a mother when trying to establish and maintain breastfeeding. This year’s logo is titled Circles of Support for Mothers and Children. Breastfeeding women need support from different sectors within their community. With women in the middle of the design, they are surrounded by the following circles of support:
Family and Social Network,
Healthcare, Workplace and Employment
Response to Crisis or Emergency
The second campaign, National Breastfeeding Month (NBM), was launched by the United States Breastfeeding Committee (USBC) in 2011. Its purpose for doing so was to advance breastfeeding in our nation through collaboration, leadership, and advocacy, so that all U.S. families would have an opportunity to breastfeed. National Breastfeeding Month 2013 campaign will address four different topic areas (one each week) that align with the agency’s advocacy goals. The topics include:
August 4-10: Peer Counseling
August 11-17: Paid Family Leave
August 18-24: Maternity Care Practices
August 25-31: Employer Support
At The Women’s Hospital
, we too celebrate World Breastfeeding Month. Plan to visit the hospital during the month of August.
In the lobby, you will find a table with information on various breastfeeding topics and classes
. Also, register for a raffle on select breastfeeding items.
While here stop by the lactation boutique and outpatient clinic the Great Beginning’s Store. You will find a large selection of nursing and maternity wear items.
- Janice Hatler